Hands-on UX & Product Design Leader with 25 years of experience delivering digital experiences that combine user-centric design, marketing strategy, and business results.

I craft intuitive interfaces and high-impact prototypes rooted in both design thinking and data-driven marketing.

Over the years, I’ve collaborated with executives, marketers, engineers, and developers, driving cross-functional projects that connect UX with digital performance. My 12-year journey as founder of a digital agency sharpened my expertise in campaign strategy, conversion optimization, and full-funnel experience design.

With deep fluency in both product and marketing, my mission is to help organizations scale with experiences that attract, engage, and retain users—balancing aesthetic, usability, and measurable growth.