Senior Product Designer & UX Leader with 25 years of experience in digital strategy, user research, and product growth.

I turn insights into scalable experiences, reducing onboarding costs and driving adoption through intuitive design systems.

Over my career, I’ve led teams, founded and managed a digital agency that delivered 240+ projects, and collaborated with brands such as Intelbras, Waze, Embraco, EssilorLuxottica, and LG. My focus is aligning user needs with business goals to create measurable impact in engagement, efficiency, and revenue growth.